San Antonio’s $1 Million-Plus Home Market: What the Latest Texas Data Reveals
Luxury real estate in San Antonio continues to show measurable strength, according to the 2025 Texas Sales of Million-Dollar Homes Report published by Texas REALTORS® and the Texas Real Estate Research Center at Texas A&M University. While the state as a whole posted record-breaking luxury sales, the data shows that the $1 million-plus market in the San Antonio–New Braunfels MSA is growing steadily and behaving differently than faster-paced luxury metros like Austin and Dallas.
Understanding these local dynamics is critical for buyers and sellers navigating San Antonio’s high-end market.
Luxury Home Sales Continue to Rise in San Antonio
From November 2024 through October 2025, the San Antonio-New Braunfels metro recorded 736 home sales priced at $1 million or more, representing a 13% year-over-year increase. These transactions generated approximately $1.1 billion in total sales volume, confirming that luxury real estate remains a meaningful and expanding segment of the local housing market.
While San Antonio trails larger metros in raw luxury sales count, the consistent upward trend highlights sustained demand for high-quality homes, established neighborhoods, and lifestyle-driven properties across the region.
Pricing and Market Pace Tell a Different Story Than Other Texas Cities
The median sales price for San Antonio’s million-dollar homes came in at approximately $1.3 million, reinforcing that buyers remain active well beyond the entry-level luxury threshold.
However, the pace of the market is notably more deliberate than in other Texas luxury hubs:
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Average days on market: ~99 days
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Months of inventory: ~13.1 months
These figures indicate a buyer-advantaged luxury environment, where inventory levels are elevated and properties typically take longer to sell. For sellers, this means pricing accuracy and presentation matter more than ever. For buyers, it creates opportunities to evaluate options carefully and negotiate strategically.
Luxury’s Share of San Antonio’s Housing Market
Although million-dollar homes represent a small percentage of total transactions, their impact is significant. In 2025, luxury properties accounted for roughly 8.6% of all residential dollar volume in the San Antonio-New Braunfels metro.
This concentration of value underscores the importance of expert guidance when navigating high-price sales — small percentage shifts at this level can represent hundreds of thousands of dollars.
What This Means for San Antonio Buyers and Sellers
For sellers, the data points to opportunity — but only with a disciplined approach. Homes that are properly priced, professionally marketed, and positioned for today’s buyer expectations are far more likely to convert within reasonable timelines.
For buyers, higher inventory levels and longer days on market provide leverage and choice, particularly in established neighborhoods where luxury inventory has expanded.
Why Local Expertise Matters
Luxury real estate is never one-size-fits-all. Neighborhood nuances, pricing strategy, and buyer psychology vary widely across San Antonio’s $1M+ market. Working with a team that understands these micro-markets is essential to protecting value and making informed decisions.
Ready to buy or sell a luxury home in San Antonio?
Contact Park Properties Group for a tailored market strategy built on data, local insight, and proven experience in San Antonio’s high-end neighborhoods.
