How Does Today’s Sentiment Compare to Earlier in 2025? What Has Shifted?
At the start of 2025, the San Antonio luxury real estate market felt unstoppable. Homes in Alamo Heights, Terrell Hills, Olmos Park, and Monte Vista were drawing multiple offers within days. Buyers were eager, believing interest rates would soon decline, and sellers could list with confidence—even optimism—knowing demand outpaced supply.
By fall, that landscape has shifted. Seller sentiment across San Antonio’s $1M+ market has transitioned from exuberance to pragmatism. While the market remains healthy, it’s now more strategic, data-driven, and competitive. Sellers who adapt to this “new normal” are succeeding; those who don’t are watching opportunities slip away.
From Fast-Paced to Precision-Based
The first half of 2025 rewarded speed. Limited inventory and buyer urgency led to fast offers and minimal negotiation. But as the year progressed,inventory expanded and interest rates stabilized, creating a more balanced playing field.
According to recent data from the San Antonio Board of Realtors (SABOR), luxury listings above $1 million now spend 60–90 days on market, and over 22% of contracts have recently fallen through—a clear sign that pricing precision and realistic expectations are now essential.
Buyers today are better informed and more cautious. They’re comparing homes carefully, running cost analyses, and expecting sellers to justify their pricing with presentation, data, and value.
The Shift: Strategy Over Speed
This new phase of the market is not about who lists first—it’s about who lists best. The sellers winning in late 2025 are those who:
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Price Precisely – Setting a competitive price based on up-to-the-minute comparables and neighborhood microtrends.
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Invest in Presentation – Professional staging, modern photography, and clean design presentation make listings feel current and aspirational.
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Elevate Marketing – Cinematic video, social media storytelling, and targeted digital campaigns now separate premium listings from overlooked ones.
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Stay Flexible – Willingness to negotiate on closing timelines or minor repairs keeps deals alive in a more cautious environment.
Those still anchored to spring’s pricing momentum or hesitant to adapt are seeing their listings stagnate—and sometimes fail to close.
Why Expert Guidance Matters More Than Ever
Navigating a shifting market takes experience, local insight, and a calm, strategic hand. Caroline Decherd and Susanne Marco of Park Properties Group at Phyllis Browning Company have built their reputation on guiding luxury sellers through every cycle with confidence and precision.
They combine decades of neighborhood expertise with real-time analytics, helping clients price intelligently, showcase beautifully, and attract the right buyers. Their signature marketing—seen across video, digital, and private networks—keeps listings visible and desirable even as competition increases.
When the market changes, skill matters more than ever. Caroline and Susanne’s proven approach ensures their clients stay ahead of the curve—selling faster, stronger, and smarter.
Partner With San Antonio’s Proven Luxury Experts
If you’re preparing to sell a luxury home in San Antonio, now is the time to align with a team that understands how to navigate market transitions.
Visit ParkPropertiesGroup.com or connect with Caroline Decherd and Susanne Marco through Phyllis Browning Company to learn how their strategic guidance and refined marketing can help your home stand out in 2025’s evolving market.
