How Much Buyer Activity and Demand Exists Now Compared to Earlier in 2025?
A Look Inside San Antonio’s Luxury Real Estate Market
As 2025 unfolds, many San Antonio homeowners are asking the same question: “Is buyer activity still strong for luxury properties, or has the market cooled?”
The short answer: demand remains healthy—but buyers have become more selective, strategic, and focused on value. Understanding these shifts is key to positioning your home for success in today’s evolving luxury market.
The short answer: demand remains healthy—but buyers have become more selective, strategic, and focused on value. Understanding these shifts is key to positioning your home for success in today’s evolving luxury market.
San Antonio’s Buyer Activity in Perspective
According to recent data from the San Antonio Board of Realtors (SABOR), overall housing activity has stabilized following the brisk start to the year. In the luxury segment—homes priced above $1 million—buyer demand is steady but more deliberate.
Earlier in 2025, we saw a surge of motivated buyers eager to take advantage of pre-summer inventory and anticipated interest rate declines. By late summer and early fall, that initial rush leveled into a more normalized pace:
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Showings per listing are down slightly (by about 7–10%) from spring highs.
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Active inventory has grown modestly, giving buyers more choices.
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Serious buyers remain active, but they’re taking more time to evaluate value and design quality before making offers.
This shift signals a return to a balanced luxury market—one where pricing precision, presentation, and professional representation determine how quickly a home sells.
Why the Market Still Favors Well-Prepared Sellers
Even as buyer activity becomes more measured, San Antonio’s luxury neighborhoods—Alamo Heights, Terrell Hills, Olmos Park, Monte Vista, and The Dominion—continue to draw strong interest from both local and relocating buyers. Several trends are sustaining demand:
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Texas Job Growth and Relocation:
The state continues to lead the nation in employment gains, fueling steady in-migration from other major cities. -
Limited Supply of Distinctive Homes:
Custom or character-rich properties remain in short supply. Buyers are willing to wait for the right fit—and move decisively when it appears. -
Lifestyle Appeal:
San Antonio’s blend of cultural richness, architectural charm, and top-tier schools continues to attract discerning buyers seeking authenticity and value.
In short, while activity has moderated, qualified luxury buyers are still buying—they’re simply choosing with more intention.
How Caroline & Susanne Keep Your Listing in Demand
Navigating a more selective market requires expertise and timing.
Caroline Decherd and Susanne Marco of Park Properties Group at Phyllis Browning Company leverage decades of local insight to ensure your property stays top-of-mind for serious buyers.
Their approach combines:
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Hyper-local market analytics to price strategically within your micro-neighborhood.
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Cinematic marketing that highlights craftsmanship, design, and lifestyle appeal.
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Private network exposure to reach qualified buyers before your listing even hits MLS.
Homes represented by Caroline and Susanne consistently achieve stronger engagement, shorter days on market, and higher final prices compared to similarly priced listings.
