List Now or Wait Until 2026? Why Selling During the Holidays Could Be a Smart Move in San Antonio
The holidays often feel like a time to pause, but in today’s San Antonio housing market, they can be one of the best times to list your home. While some sellers plan to wait until January, data shows that late-year listings often attract more serious buyers and face less competition—a winning combination for motivated homeowners.
Fewer Listings, More Focus
According to the San Antonio Board of REALTORS®, inventory typically dips 10–15 percent between mid-November and January. Yet the buyers who remain active are those who must move—relocating for work, downsizing before year-end, or taking advantage of lower mortgage rates.
With fewer listings on the market, your home has a better chance to stand out—especially when it’s well-staged and priced strategically.
With fewer listings on the market, your home has a better chance to stand out—especially when it’s well-staged and priced strategically.
Motivated Buyers Mean Faster Offers
Buyers shopping during the holidays tend to be highly qualified and ready to close. Lenders, inspectors, and title companies often have more flexibility this time of year, helping motivated buyers and sellers move faster toward closing before year-end.
Holiday Ambiance Works in Your Favor
San Antonio homes shine during the season. Warm lighting, tasteful décor, and inviting scents can create an emotional connection that helps buyers feel at home. Caroline Decherd and Susanne Marco of Park Properties Group know how to balance festive touches with clean, professional staging that photographs beautifully and inspires online engagement.
Market Momentum Carries into the New Year
Historically, listings that go live in November and December often go under contract in January—just as spring buyers re-enter the market. By listing early, you position your home ahead of the wave while benefiting from the renewed energy of the new-year market.
Partner with the Right Strategy
Caroline and Susanne combine seasonal marketing expertise with data-driven strategy—from professional photography to digital retargeting—to maximize visibility during a quieter season. Their team knows how to attract qualified buyers who are still searching between Thanksgiving and New Year’s.
