Project Marvel: Voting, Value & What It Means for San Antonio Homes
With the November 4, 2025 ballot looming, San Antonio voters will decide on Propositions A and B — pivotal pieces to the multi-billion-dollar redevelopment known as Project Marvel. This decision has major implications for residential real estate across the city—not just downtown.
What’s on the Ballot & Why It Matters
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Proposition B seeks to raise the venue/visitor tax (hotel occupancy + rental car tax) to generate up to $311 million toward a proposed new arena downtown for the San Antonio Spurs, which is a central anchor of Project Marvel. (AP News)
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Proposition A would similarly raise the venue tax to generate around $192 million for upgrades to the Frost Bank Center (East Side) and related facilities. (San Antonio Express-News)
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Early voting begins October 20, 2025 and runs through October 31; Election Day is November 4, 2025. (Axios)
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If Proposition B fails, the arena funding plan could collapse, which in turn may affect the broader Project Marvel district’s timing and scale. (MySA)
How This Impacts Residential Real Estate
While Project Marvel often gets framed as a commercial/entertainment initiative, its ripple effects on residential markets are significant:
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Neighborhood repositioning: Areas within 1–2 miles of downtown or newly improved corridors—such as Lavaca, Southtown, Denver Heights, and Southside neighborhoods—stand to gain elevated demand and value potential thanks to the project’s amenities and connectivity.
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Long-term value upside: The project is estimated to eventually generate up to $18.7 billion in regional economic output, which supports stronger housing demand and price appreciation. (San Antonio Express-News)
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Market uncertainty & timing: Because voter approval is required for a key portion of funding, there’s a “wait-and-see” element. Sellers and buyers alike need to position for growth while staying mindful of timelines and risk.
The Residential Opportunity & Strategic Positioning
For homeowners and prospective buyers in San Antonio, the ballot vote presents both a potential upside and a strategic moment to act:
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Sellers in the impacted zones might benefit from aligning their listing timing with the project’s momentum, highlighting proximity and future-proof value.
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Buyers should pay attention to neighborhoods likely to see early spill-over from redevelopment—buying into future upside rather than chasing past gains.
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Both parties benefit from a local expert who understands how infrastructure, zoning, and urban transformation translate into home-value advantages.
Why Choose Park Properties Group
Caroline Decherd and Susanne Marco of Park Properties Group are deeply plugged into San Antonio’s luxury market and attuned to how major infrastructure developments like Project Marvel influence value. They help sellers and buyers:
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Interpret neighborhood implications of redevelopment initiatives.
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Craft marketing or purchasing strategies that align with long-term value—not just short-term trends.
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Navigate timing, positioning and messaging in a market where scale meets local micro-dynamics.
Ready to Talk Strategy?
If you’re thinking about selling or buying a home in San Antonio and want to understand how Project Marvel could impact your next move, reach out today. Email [email protected] or visit ParkPropertiesGroup.com to connect directly with Caroline Decherd & Susanne Marco. Their insight will help you approach this election-driven moment with clarity and confidence.
