Expanding Housing Inventory: What It Means for San Antonio’s Luxury Home Market
The housing supply in the San Antonio region is rising—and that shift is especially important for luxury homeowners and buyers. According to the San Antonio Board of Realtors (SABOR), inventory recently exceeded six months of supply, while homes are averaging around 74 days on market. (San Antonio Express-News)
This data signals a more balanced market than recent years—one where buyers have more choice and sellers must adopt smarter strategies.
This data signals a more balanced market than recent years—one where buyers have more choice and sellers must adopt smarter strategies.
What the Numbers Tell Us
In July 2025, SABOR reported active listings rose approximately 14 % year-over-year to 17,131 homes, with the months of supply climbing to 6.12. (sabor.com)
In April, inventory reached about 5.28 months, and days on market averaged 77 days, a clear sign of cooling from previous years. (boomtown-production-consumer-backup.s3.amazonaws.com)
What this means: the “seller’s market” of the past—with multiple offers and swift sales—is transitioning into a more nuanced environment. For the luxury segment—homes in the $1 million+ range—successful outcomes increasingly depend on presentation, messaging, and positioning rather than simply speed.
In April, inventory reached about 5.28 months, and days on market averaged 77 days, a clear sign of cooling from previous years. (boomtown-production-consumer-backup.s3.amazonaws.com)
What this means: the “seller’s market” of the past—with multiple offers and swift sales—is transitioning into a more nuanced environment. For the luxury segment—homes in the $1 million+ range—successful outcomes increasingly depend on presentation, messaging, and positioning rather than simply speed.
Why This Matters for Luxury Sellers and Buyers
For Buyers: More inventory and longer listing periods translate into real opportunity. With luxury listings staying active longer, you have more time to compare, negotiate, and find the property that fits your lifestyle and goals.
For Sellers: This isn’t cause for panic—it’s a signal to elevate your approach. In a market with more supply, simply putting a sign on the lawn isn’t enough. What separates top results from the rest is design, staging, professional marketing, and strategic pricing tailored to the current climate.
For Sellers: This isn’t cause for panic—it’s a signal to elevate your approach. In a market with more supply, simply putting a sign on the lawn isn’t enough. What separates top results from the rest is design, staging, professional marketing, and strategic pricing tailored to the current climate.
The Luxury Strategy: What Top Realtors Do Differently
In this evolving market, top luxury agents are combining traditional expertise with elevated tactics. Here’s how Caroline and Susanne at Park Properties Group lead:
-
Data-backed pricing strategy: They analyze neighborhood trends, current inventory, and buyer behavior to set compelling list prices that reflect today’s conditions.
-
High-end presentation and marketing: With the increase in days on market, it’s essential your home stands out—through professional staging, elegant photography/video, and storytelling that connects with discerning buyers.
-
Targeted exposure and network outreach: With more competition for luxury listings, proactive marketing—off-market and private-client previews—can make the difference.
-
Buyer-ready positioning: For those purchasing, Caroline and Susanne help you navigate a market where buyers have more time and choices—leveraging that to negotiate favorable terms.
What This Means for You and Your Next Move
If you’re preparing to sell a luxury home in San Antonio, recognize that the market is less frenetic and more methodical. By partnering with seasoned experts who understand how inventory trends tip the balance, you can position your home for a successful sale rather than simply hope for it.
If you’re looking to buy, know that this is a window of opportunity—submit smart offers, seek value, and align with a team that knows how to access the best listings and negotiate effectively.
If you’re looking to buy, know that this is a window of opportunity—submit smart offers, seek value, and align with a team that knows how to access the best listings and negotiate effectively.
Partner With San Antonio’s Trusted Luxury Team
For a tailored conversation about your home, neighborhood, or investment strategy—reach out to Caroline Decherd and Susanne Marco at Park Properties Group. Email [email protected] or visit ParkPropertiesGroup.com to schedule a consultation and explore how to leverage today’s inventory dynamics with confidence and clarity.
