How Long Can I Expect My $1M+ Home to Stay on the Market—and What Strategies Help Reduce Days on Market in 2025?
Insights for San Antonio’s Luxury Sellers
One of the most common questions luxury homeowners in San Antonio ask in 2025 is: “How long will it take to sell my home?”
For properties priced above $1 million, the answer depends on several factors—market timing, pricing precision, presentation quality, and the experience of the agents guiding the process.
For properties priced above $1 million, the answer depends on several factors—market timing, pricing precision, presentation quality, and the experience of the agents guiding the process.
The Reality of Today’s Luxury Market
In 2025, San Antonio’s luxury market remains healthy but more measured than in the frenzied years of 2021–2022.
According to MLS data, luxury listings in neighborhoods such as Alamo Heights, Terrell Hills, Olmos Park, and Monte Vista now average between 60 and 85 days on market (DOM). By comparison, during the peak pandemic boom, well-priced listings in these same areas often went under contract within two to three weeks.
According to MLS data, luxury listings in neighborhoods such as Alamo Heights, Terrell Hills, Olmos Park, and Monte Vista now average between 60 and 85 days on market (DOM). By comparison, during the peak pandemic boom, well-priced listings in these same areas often went under contract within two to three weeks.
Higher interest rates and expanded inventory have given buyers more time to evaluate properties carefully. The takeaway for sellers: homes are still selling—just with more strategy and preparation required than before.
What Determines How Long Your Home Stays on the Market
Several key elements influence how quickly your home will attract the right buyer:
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Accurate, Data-Driven Pricing
Overpricing is the single biggest cause of extended DOM. Caroline Decherd and Susanne Marco analyze micro-market data—down to street-level comparables—to recommend a price that captures maximum attention without undervaluing the property. -
Luxury-Level Presentation
Today’s buyers expect a home to feel turnkey. That means professional staging, meticulous photography, and curated design touches that highlight architectural details and lifestyle value. -
High-Caliber Marketing Reach
Caroline and Susanne’s “Make My Listing Famous” marketing strategy includes cinematic video, 3D tours, social-media campaigns, and targeted digital advertising to reach qualified local and national buyers. -
Strategic Launch Timing
Listings that debut with coordinated pre-marketing—broker previews, private network exposure, and optimized launch dates—often achieve faster engagement and stronger offers.
How to Reduce Days on Market in 2025
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Listen to early feedback. If the first 14 days don’t produce meaningful interest, reassess price or presentation quickly.
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Lean into storytelling. Buyers connect emotionally when your home’s story—architecture, lifestyle, and location—is brought to life through narrative marketing.
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Offer transparency. Providing pre-inspection reports or improvement logs builds trust and reduces hesitation among buyers.
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Work with specialists. Representation by seasoned agents who understand San Antonio’s luxury micro-markets can trim weeks off your selling timeline.
Partner with San Antonio’s Proven Luxury Experts
While the average luxury listing may remain active for two to three months, homes represented by experienced professionals often outperform that average.
Caroline Decherd and Susanne Marco of Park Properties Group at Phyllis Browning Company consistently achieve shorter days on market through exceptional pricing strategy, presentation, and marketing execution. Their hands-on, boutique-style service ensures your property stands out from the competition—and sells for its true value.
If you’re preparing to sell a luxury home in San Antonio, reach out to Caroline and Susanne at Phyllis Browning Company or visit ParkPropertiesGroup.com to learn how their strategy can help you move forward with confidence in 2025.
