7619 Kim Street – A Family Home Transitioned With Care
The Challenge
The homeowner, a beloved mother, had lived in this family home for over 20 years before moving into assisted living.
The sale required coordinating with her three adult children, ensuring that every decision and communication involved all family members.
The home needed updates and cosmetic improvements before going on the market to attract the right buyer at the best possible price.
The sellers wanted guidance on cost-effective upgrades that would make the biggest impact without unnecessary spending.
The goal was to sell quickly and at a strong price, while honoring the sentimental value of the home.
The Solution
Strategic Home Preparation: The sellers followed every recommendation, completing thoughtful updates such as fresh interior paint, landscaping enhancements, and minor repairs to maximize the home’s appeal.
Professional Staging: We brought in a professional staging team to highlight the home’s architectural charm, inviting living spaces, and outdoor retreat, ensuring it would photograph beautifully and resonate with buyers.
Comprehensive Marketing Strategy:
Hosted seven open houses to generate buzz and create a sense of urgency among buyers.
Featured the property in a Realtor Tour and a Realtor Caravan Tour, ensuring top agents in the area saw the home firsthand.
Organized an exclusive private tour for agents within our brokerage, giving them an in-depth look at the property.
Implemented a multi-platform digital marketing campaign, posting engaging weekly content across social media platforms.
Sent out targeted email blasts to the top 800 agents in San Antonio, keeping the home top of mind for agents working with potential buyers.
The Results
The home sold in 97 days for a strong price that made both the sellers and buyers extremely happy.
The property garnered significant interest through open houses, agent tours, and strategic digital exposure.
A thrilled buyer ultimately secured the home, excited to own such a well-maintained and charming property.
The sellers achieved their goal of a smooth and successful sale, feeling reassured that their family home was passed on to a buyer who truly appreciated it.
This case exemplifies how thoughtful preparation, strategic marketing, and strong agent collaboration can transform a home sale, delivering extraordinary service and exceptional results.