Case Study

7619 Kim Street – A Family Home Transitioned With Care

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The Challenge

  • The homeowner, a beloved mother, had lived in this family home for over 20 years before moving into assisted living.
  • The sale required coordinating with her three adult children, ensuring that every decision and communication involved all family members.
  • The home needed updates and cosmetic improvements before going on the market to attract the right buyer at the best possible price.
  • The sellers wanted guidance on cost-effective upgrades that would make the biggest impact without unnecessary spending.
  • The goal was to sell quickly and at a strong price, while honoring the sentimental value of the home.
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The Solution

  • Strategic Home Preparation: The sellers followed every recommendation, completing thoughtful updates such as fresh interior paint, landscaping enhancements, and minor repairs to maximize the home’s appeal.
  • Professional Staging: We brought in a professional staging team to highlight the home’s architectural charm, inviting living spaces, and outdoor retreat, ensuring it would photograph beautifully and resonate with buyers.
  • Comprehensive Marketing Strategy:
    • Hosted seven open houses to generate buzz and create a sense of urgency among buyers.
    • Featured the property in a Realtor Tour and a Realtor Caravan Tour, ensuring top agents in the area saw the home firsthand.
    • Organized an exclusive private tour for agents within our brokerage, giving them an in-depth look at the property.
    • Implemented a multi-platform digital marketing campaign, posting engaging weekly content across social media platforms.
    • Sent out targeted email blasts to the top 800 agents in San Antonio, keeping the home top of mind for agents working with potential buyers.

The Results

  • The home sold in 97 days for a strong price that made both the sellers and buyers extremely happy.
  • The property garnered significant interest through open houses, agent tours, and strategic digital exposure.
  • thrilled buyer ultimately secured the home, excited to own such a well-maintained and charming property.
  • The sellers achieved their goal of a smooth and successful sale, feeling reassured that their family home was passed on to a buyer who truly appreciated it.
  • This case exemplifies how thoughtful preparation, strategic marketing, and strong agent collaboration can transform a home sale, delivering extraordinary service and exceptional results.

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