Case Study

The Situation

Our client, a recent empty nester, was ready for a fresh start. Though her home was beautiful and meticulously maintained, it no longer suited her lifestyle. The space was simply too large, and she was motivated to downsize and begin the next chapter of her life. She needed expert guidance on preparing the home for market and a strategic marketing plan to achieve a timely, top-dollar sale—despite a slowing high-end market in Terrell Hills.

The Solution

We executed a comprehensive, high-impact strategy combining thoughtful preparation, expert staging, and robust marketing to generate immediate interest and secure the right buyer.

Preparation
- Repainted key interior spaces to refresh and modernize
- Repaired rotted wood and resurfaced countertops
- Replaced outdated light bulbs to improve lighting and ambiance
- Removed excess furniture to create a more open, inviting layout
- Collaborated with our professional stager to declutter and elevate the home’s presentation
Marketing
- Conducted a professional photo shoot with over 100 images
- Captured drone footage showcasing the property and neighborhood
- Created a 3D Matterport tour for immersive online viewing
- Compiled a comprehensive update list highlighting improvements made by the seller
- Cross-promoted alongside other nearby listings to maximize exposure
Showcasing the Home
- Hosted 3 public open houses
- Held 1 Realtor broker tour
- Conducted a private listing preview for targeted agents
- Featured in a Phyllis Browning Company “Previews” event
- Facilitated 14 private showings
Social Media & Online Presence
- Produced 40 custom posts across Instagram, Facebook, YouTube, TikTok, and the Alamo Heights Trading Facebook group
- Maintained consistent online engagement with 3 strategic posts per week

Our Strategic Solution

To make the process as seamless as possible, we brought in one of our secret weapons—our make-ready stager, who specializes in prepping homes that are still being lived in.

Over just two full days, she worked her magic:

Decluttered and styled with precision.
Optimized every room for photos, while accommodating a lived-in feel.
Got the home professionally photo-ready—all while the family continued their day-to-day life.

Once the photos were complete, the family packed up and headed out of town—confident their home was in good hands.

The Marketing Plan

We launched a comprehensive, high-impact marketing campaign to make sure the home stood out from the start:

Exclusive agent preview to over 2,000 San Antonio agents before hitting the MLS.
Mega open house to generate immediate buzz and foot traffic.
Exceptional professional photography by one of our top photographers—capturing every detail and making the property shine online.
Targeted social media campaigns on Instagram, Facebook, and Alamo Heights Trading Real Estate to amplify exposure and reach the right buyers.

The Results

Despite a challenging luxury market, our multi-faceted approach delivered an exceptional outcome:

Sold at $416/SF

Closed in just 52 days

92% of list price achieved

Over 20,000 views on Instagram

5,800 views on TikTok

One of the highest price-per-square-foot sales in Terrell Hills this year

Our client received a strong, well-qualified offer and was able to transition into her next chapter with confidence and peace of mind. With targeted marketing, thoughtful preparation, and professional execution, we achieved the results she deserved.

Summary of Results:

Metric	Outcome
Time on Market	14 Days
Buyer	Qualified and enthusiastic
Staging Turnaround	2 Days
Closing	Remote

Client Satisfaction ⭐⭐⭐⭐⭐

The Power of Photography

Beautiful photography is one of the most powerful tools for selling your home. Our team uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.