Case Study

From Family Home to Sold: A Windcrest Success Story

A 6119 Shady Creek Case Study

The Situation

Selling a parent’s home can be an important transition for a family. Our clients were ready to sell their mother’s longtime home in Windcrest and wanted an experienced team to help them through the process from preparation to closing.

They first learned about Park Properties Group after seeing our sign at another home we had successfully sold nearby. They reached out, interviewed us for the job, and ultimately trusted our team to handle the sale.

The home had a lot to offer: approximately 2,380 square feet, three bedrooms, two-and-a-half baths, multiple living and dining spaces, abundant storage, a rear-entry garage with workshop space, and a quiet cul-de-sac location in the established City of Windcrest. Our job was to make sure buyers saw that value.

Our Strategy

We started with preparation. We worked with our clients to make sure the home was clean, well-presented, and ready for professional photography, then created a strong marketing campaign designed to reach buyers well beyond the traditional MLS audience.

We highlighted the spacious single-story floor plan, mature Windcrest setting, flexible living spaces, generous storage and convenient Northeast San Antonio location. Throughout the listing, we monitored showing activity, buyer feedback, and competing inventory so we could make informed recommendations and keep the home positioned effectively.

The Marketing Results

Our marketing campaign generated significant exposure:

34,592 total reach across all channels
443 total website views
34,149 social media reach
318 Redfin views
125 Zillow views
Approximately 34,000 social views
550 likes
38 shares
18 private showings
1 open house

Our Facebook, Instagram, and TikTok campaigns kept the home in front of potential buyers throughout the listing period, with individual posts generating thousands of views and helping us continually introduce the property to new audiences.

Navigating the Market

Throughout the listing, we closely monitored buyer activity, showing feedback and competing homes so we could make thoughtful recommendations and adjust our strategy as needed.

After 81 days on market, 18 private showings and one open house, we secured a good offer and successfully guided the sale through closing.

The home sold for approximately 93.1% of the asking price.

The Result

For our clients, the most important result was being able to successfully complete the sale of their mother’s home and move forward with one less thing on their plate.

For us, the sale of 6119 Shady Creek is a great example of what a comprehensive real estate marketing strategy can accomplish. Thoughtful preparation and professional photography, combined with consistent digital marketing, social media exposure, an open house, showing follow-up, and careful attention to buyer feedback, kept the home visible and helped us reach the right buyer.

Ultimately, our strategy generated more than 34,000 in total reach, 18 showings, a good offer and a successful closing—and most importantly, happy clients.