Case Study

Located in the established Marymont neighborhood, 3714 Twisted Oak offered approximately 2,760 square feet with four bedrooms, three full bathrooms, one half bathroom, multiple living spaces, a pool, mature trees, and a highly functional one-story layout.

Since purchasing the home, the sellers completed several meaningful improvements, including:

• Remodeled primary bathroom
• Updated HVAC system
• Updated water heater
• Replacement of select windows and doors
• Appliance updates
• Electrical improvements
• Pool equipment upgrades
• Exterior lighting and security enhancements

These improvements helped position the home competitively while providing confidence to prospective buyers.

Once the property was ready, we launched a comprehensive marketing campaign designed to reach buyers wherever they spend their time online.

Our marketing included:

• Instagram advertising and organic promotion
• Facebook advertising
• YouTube marketing
• Zillow exposure
• Realtor.com exposure
• Email marketing
• Agent-to-agent outreach
• Professional photography
• Open houses

During the listing period, we published 11 separate social media posts and generated 36,720 online views.

One interesting takeaway from this campaign was that Instagram significantly outperformed every other platform in terms of engagement and buyer interaction. This reinforces what we're seeing across many of our listings: strategic social media marketing is becoming increasingly important in today's real estate environment.

Many homeowners who purchased during the competitive market of 2021 and 2022 are uncertain about their options today.

The truth is that every situation is different.

Success often comes down to:

• Buying wisely in the first place
• Making thoughtful improvements over time
• Preparing the home correctly before listing
• Pricing strategically
• Executing a strong marketing plan

At Park Properties Group, we believe selling a home isn't just about putting a sign in the yard. It's about creating a customized strategy that helps our clients achieve their goals while minimizing stress.

For these first-time sellers, the outcome was exactly what they hoped for: a successful sale, a smooth transition, and the confidence to move forward into their next chapter.