Case Study

From Empty Nest to New Beginnings: The Sale of 300 Primera

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The Challenge

The owners of 300 Primera, a stunning 5-bedroom, 5 full bath, 2 half bath, 5,700 sq. ft. home in Olmos Park, had found their dream empty-nester home before they were prepared to list their current residence. With their new home already under contract, time was of the essence to sell their existing home quickly and at top market value.

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The Solution

  • Created an important "to-do" list based on our combined 25 years of experience

  • Ensured the house was market-ready so every buyer would feel at home

  • Brought in our favorite stager for homes where owners are still living

  • Provided a detailed list of necessary repairs and updates inside and out, all of which our amazing clients completed

  • Hired the best real estate photographer/videographer in San Antonio (real estate is a visual business)

  • Sent out emails to 850 top agents in San Antonio announcing the home

  • Hosted 3 successful open houses that drew in serious buyers

  • Held an exclusive Realtor-only event that generated significant buzz

  • Launched 35 highly targeted social media posts and engaging videos

  • The home initially went under contract, but when the buyers backed out due to relocation changes, we immediately relaunched our strategy without missing a beat

The Results

Through persistence, expert marketing, and deep knowledge of the Olmos Park market, Caroline and Susanne successfully closed the sale in just 44 days. Even better? 300 Primera sold at the highest price per square foot in its size range for the year in Olmos Park. The clients were able to seamlessly transition into their new home, stress-free and on schedule.

Our Unique Approach

At Park Properties Group, Caroline and Susanne believe that every home deserves a tailored, high-impact strategy. Their expertise in off-market networking, targeted digital marketing, and exclusive events ensures exceptional results for every client.

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6061 Broadway San Antonio  TX, 78209

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