Case Study

Sold Before the Sign Went Up

A 2418 Toftrees Case Study

The Situation

Our clients had loved their family home for many years. It was where they raised their daughter, made countless memories, and enjoyed a location they truly loved. But as they began thinking about their next chapter, their wish list had changed. They wanted more land, a swimming pool, an outdoor kitchen, and more room to enjoy life outdoors.

They called us before they were ready to make a move, which allowed us to develop a strategy for both sides of the transition: begin searching for their next home while simultaneously preparing their current home for sale.

Our Strategy

This was a very cool architectural home with wonderful character, generous living spaces, and a private backyard. We wanted buyers to notice those features immediately, so we put a lot of emphasis on preparation.

We brought in our professional stager, who walked through the home and blue-tagged everything that should be removed, stored, or adjusted before buyers came through. Our clients followed the recommendations beautifully.

We focused on clearing countertops and personal photographs, removing approximately one-third of the contents from closets, getting shoes and other items off closet floors, clearing out the garage, and reducing furnishings and belongings so buyers could really see the space.

Because the family also had multiple pets, we created a specific game plan for showings so that every detail was handled in advance.

By the time we were finished, the home looked beautiful, spacious, organized, and ready to sell.

The Private-Market Strategy

Instead of immediately putting the home on the public market, we began by introducing it through Phyllis Browning Company's private preview network. This allowed us to create early exposure, gather valuable pricing feedback, and gauge buyer interest before officially launching the property.

The strategy worked exceptionally well.

We generated strong interest and received an offer at a higher price than we had initially expected, along with terms that provided our clients with a quick and straightforward closing.

The home sold without ever going on the public market.

The Result

Because so much work had been done on the front end, the sale itself was remarkably smooth. Once their longtime family home was sold, our clients were able to focus on the purchase of their next home—a property we had already identified and successfully put under contract for them.

That coordination was an important part of the strategy. We weren't simply selling one home and then starting the search for another. We were managing both sides of the move at the same time, creating a clear path from the home where they had raised their family to the home that better fit the next chapter of their lives.

This sale is a great example of why preparation and planning matter. Our goal isn't simply to put a house on the market. It is to understand our clients' bigger picture, anticipate what needs to happen next, prepare the property carefully, and coordinate each step so the entire transition feels as seamless as possible.

The result was a strong private-market sale, a higher-than-expected price, a quick closing, their next home already under contract, and very happy clients.

In Our Client's Words

Our clients shared this 5-star Google review about their experience with Park Properties Group:

“If you are looking to sell your house or purchase a new home, the dynamic team at Park Properties Group at Phyllis Browning is the way to go! This group of professional, fun, knowledgeable, kind, and creative women will get the job done for you! Susanne and Caroline are the best duo! I can't imagine doing this with any other group.

They walked us through each step of both the sale of our old home and purchase of our new home, making it manageable in our busy schedules, while keeping it fun and exciting. From marketing our old home on social media, being realistic with the pricing for comparable homes, and an agent open house our home sold quickly.

Then with their expertise and knowledge of our wants and style they led us to find our new home and the transition was seamless. They do all of this with amazing communication and notifications. The entire team at Park Properties Group works for you and wants you to find just what you are looking for. They are the team to lead you in finding the perfect place! They truly are the BEST!!”