Case Study

Turning a Challenging Market into a Builder’s Dream Opportunity

Background

Our seller client originally purchased this .4-acre lot in Terrell Hills six years ago with the vision of building a home alongside his beloved wife. Tragically, after her passing, he no longer had the heart to move forward with the build. When he made the difficult decision to sell, the market was facing steep construction price increases, which made finding the right buyer even more challenging.

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The Challenges

  • The rising costs of construction discouraged many potential buyers.
  • The seller was firm on his bottom line, unwilling to accept an offer that didn’t provide his desired net return.
  • Multiple offers came in, but none met his financial expectations.
  • The lot spent an extended period on the market as buyers hesitated due to economic uncertainties.
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The Solution

Understanding the unique nature of this sale, we executed a high-touch, targeted marketing approach to find the perfect buyer:

  • Social Media Exposure: We promoted the property weekly, highlighting its prime location in Terrell Hills and potential for a luxury build.
  • Email Campaigns: We sent monthly emails to the top agents in San Antonio, ensuring it stayed on their radar.
  • Direct Outreach: We personally called and texted every agent who worked with builders, pitching the opportunity directly to those most likely to see its value.

 

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The Results

  • After 220 days on the market, and receiving three offers, we found the perfect buyer:
  • builder with cash, ready to move forward immediately and bring new life to the lot.
  • The seller achieved his financial goal, and the property transitioned into the hands of someone who would carry out a new vision for the space.

Summary

This sale was not just about selling a lot—it was about patience, persistence, and the power of strategic marketing. Through consistent exposure, personalized outreach, and a deep understanding of our client’s goals, we secured a deal that honored his late wife’s memory and provided him with the outcome he needed.

At Park Properties Group, we specialize in extraordinary service and exceptional results—even in challenging market conditions.

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