Case Study

172 Katherine Court, Alamo Heights 78209

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The Challenge

Our seller adored her home—a stunning Mediterranean-style townhome in the heart of Alamo Heights—but with her children grown, it was time to right-size. She wanted a seamless transition and a team that understood both the emotional and strategic sides of selling. She reached out to us after following our work through the SA Life Gala and our social media presence, knowing we specialized in marketing beautiful homes with care and precision.

Hear the Story

Strategic marketing. Exceptional results delivered

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The Property

This exceptional 4-bedroom, 3.5-bath residence showcased timeless Mediterranean design, rich hardwood floors, and soaring ceilings. With multiple living areas, including a media room and private study, it offered both flexibility and luxury. The chef’s kitchen featured gas cooking, custom cabinetry, and elegant solid-surface counters. Upstairs, the primary suite was a true retreat—with a spa-like bath and large walk-in closet. Situated on a corner lot just blocks from top-rated Alamo Heights schools, shopping, and dining, this home had it all—including no HOA fees.

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Our Strategy

From the moment she called, our team went to work immediately. We suggested two professional stagers who specialize in vacant homes, and our seller chose her favorite — By Design Home Stagers — who absolutely hit it out of the ballpark. Their work elevated every space and brought warmth, style, and flow to the home’s stunning architecture.

To maximize exposure and energy around the listing, we implemented a multi-layered marketing strategy:

  • Phyllis Browning Company preview for top local agents

  • Realtor broker home tour to generate professional excitement

  • Two open houses, each with curated marketing materials and local outreach

  • Art showing featuring a talented local artist, creating a one-of-a-kind lifestyle event

  • Extensive email marketing campaign to top agents across San Antonio and our full database of clients

Each of these efforts was promoted across Instagram, Facebook, TikTok, and YouTube, ensuring the home reached a wide audience of potential buyers and agents throughout San Antonio.

The Results

After being on the market for a month, we made one strategic price adjustment. Shortly afterward, the property went under contract with a full-price offer, closing successfully after just 67 days on the market.

The Outcome

Our seller was thrilled to see her cherished home go to another family ready to make their own memories—just as she had. The result was a full-priced offer, a comprehensive marketing success, and another delighted Park Properties Group family.

 

The Stats & Takeaway

  • Days on Market: 67

  • Offers Received: 1 (Full Price)

  • Open Houses: 2

  • Events Hosted: 4 (including Art Showing)

  • Exposure: Over 12,000 digital impressions across social media and email campaigns

This case study underscores the power of preparation, presentation, and partnership. When sellers bring us in early in the process, we can design a customized “Listing Magic” program—tailored staging, targeted marketing, and strategic pricing—to position their home to sell quickly and for the right price.

If you’re thinking about selling, let’s start the conversation now.
Contact Park Properties Group at Phyllis Browning Company to see how our proven marketing systems can make your home the next success story.

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6061 Broadway San Antonio  TX, 78209

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