Case Study

The Challenge

Sellers had been contemplating selling their immaculate home for some time but were in no rush to do so, preferring to “test the waters” before making a firm decision.
The home was exceptionally well maintained, with every detail—from the pool to the trim—kept in pristine condition.
The sellers maintained thorough and meticulous records of all maintenance, repairs, and improvements.
Although motivated to sell, the sellers wanted a discreet and strategic approach that would minimize disruption and maximize value.
The challenge was to position the property for top dollar without listing it publicly on the traditional MLS, balancing exclusivity with broad market exposure to qualified buyers.
Ensuring a smooth transition for the sellers who wanted to remain in the home temporarily while they secured and renovated their next property.

The Solution

Engaged a targeted, high-end marketing strategy starting with professional, stunning photography that showcased the home’s exceptional condition and unique features.
Leveraged the private MLS network to market exclusively to top-performing San Antonio agents, creating a sense of exclusivity and urgency among qualified buyers.
Offered the property to a select group of agents through trusted channels such as the Jefferson Bank Tour of Homes and the Phyllis Browning Realtor Tour, expanding the reach while maintaining discretion.
Conducted seven showings exclusively to vetted buyers before ever going live on the traditional MLS, ensuring demand was generated in a controlled environment.
Negotiated a lease-back agreement allowing the sellers to stay in their home post-closing, providing them the flexibility needed to find, purchase, and renovate their next home without pressure.
Carefully handled the negotiation of fixtures and personal property, ensuring the sellers retained what was important while smoothing the transaction process.
Maintained continuous communication and transparent updates with the sellers, providing reassurance and expert guidance throughout every step.

The Solution

Received a highly competitive, top-tier offer well above the average market price for any condo in Amelie Heights in 2024, achieving record-breaking sale value for the neighborhood.
Successfully closed the sale quickly without ever needing to publicly list on the traditional MLS, maintaining the sellers’ preference for privacy and exclusivity.
Provided a seamless transition for the sellers through a well-negotiated lease-back agreement, alleviating stress and allowing ample time for their next real estate purchase and renovations.
Managed every detail of the transaction professionally, including fixtures negotiation, inspection remediation, and documentation, creating a smooth process with no surprises.
The sellers expressed complete satisfaction with the outcome, praising the personalized service and expertise provided by Caroline Decherd and Susanne Marco.
The sellers retained Park Properties Group for their next purchase, demonstrating trust and confidence in the team’s ability to deliver exceptional results.
Received enthusiastic referrals from the sellers to their friends and family, highlighting the win-win nature of the experience.

Our clients say it best

“After recently selling and buying a new home, I would highly recommend Caroline and Susanne at Park Properties Group! They sold our home - without MLS Listing - and completed closing on our new home within days. They are extremely knowledgeable of the market and very motivated to sell and find the right home for you. They continued to go above and beyond throughout the entire process… and their communication is exceptional!! I would definitely list Caroline and Susanne as ‘Top Real Estate Agents in San Antonio’!!”