Case Study

Property Snapshot

Location: 127 Marcia Place #1, Alamo Heights
Type: Condo
Market Conditions: Slowing townhome/condo sector

The Challenge

Our clients owned a stunning condo in the heart of Alamo Heights, perfectly styled and ideally located. However, despite its appeal, the local townhome and condo market was beginning to tighten—buyer traffic was thinning, inventory was increasing, and competition was intensifying. They were eager to move on but didn’t want to compromise on value.

The Strategy

We crafted a multi-faceted marketing and engagement plan designed to give the home maximum exposure and help it stand out from the crowd:

6 Open Houses to engage curious neighbors and serious buyers
3 Realtor-Only Tours to activate agent networks and encourage private showings
1 Realtor Caravan Tour focused on condos/townhomes to target the right niche
23 Strategic Social Media Posts across platforms to keep interest fresh and consistent
Expert Make-Ready Staging by our fabulous in-house stager, who transformed the space into a showcase-level presentation that elevated its appeal

Every piece of marketing was built on a foundation of storytelling, beauty, and persistence.

The Results

It wasn’t a quick win—it was a 296-day journey filled with careful adjustments, price strategy conversations, and ongoing market evaluation. But we didn’t stop.

At the right moment, a cash buyer walked through the door and fell in love.

They saw what we had seen all along: a one-of-a-kind Alamo Heights gem.

We:

Negotiated a 3-week leaseback to give our sellers breathing room and time to transition
Ensured a smooth, win-win closing that respected everyone’s timeline and needs

The Takeaway

This sale was about trust and tenacity. Our clients stayed the course with us, and we stayed committed to them. Through nearly 10 months of marketing and strategy, we crossed the finish line together—proving that even in a tricky market, the right buyer will always find the right home when you lead with intention.

Contact Details

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Property Snapshot

The Challenge

The Strategy

The Results

The Takeaway

Our Team

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Case Study

Property Snapshot

The Challenge

The Strategy

The Results

The Takeaway

Our Team

No result found

Visit Us

Contact Details

Caroline Decherd

Susanne Marco

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