Case Study

The Situation

Our wonderful clients purchased this charming Terrell Hills property just 8 months ago with dreams of building their forever home. As life unfolded, they learned they were expecting twins, adding to their two young sons. With a growing family and busy careers, they decided building was no longer in the cards. Their priority became selling the property quickly – before the twins arrived – so they could focus fully on this exciting new chapter.

The Solution

Caroline Decherd and Susanne Marco of Park Properties Group implemented a comprehensive and strategic marketing plan to get the lot sold fast:

Private brokerage showings the day before it went live on MLS to build buzz among top agents
Realtor tour of homes to maximize exposure within the agent community
Five private showings for interested buyers within the first week
Email campaign sent to potential buyers and over 1,000 agents across San Antonio, highlighting the lot value and remodel opportunities for this beautiful 1949 home
Social media approach with 16 posts across Instagram, Facebook, TikTok, YouTube, and local groups like Alamo Heights Trading Real Estate to reach diverse buyer audiences
Personal calls and texts to every local builder to inform them of the lot value and opportunities to build in desirable Terrell Hills

Our Strategic Solution

To make the process as seamless as possible, we brought in one of our secret weapons—our make-ready stager, who specializes in prepping homes that are still being lived in.

Over just two full days, she worked her magic:

Decluttered and styled with precision.
Optimized every room for photos, while accommodating a lived-in feel.
Got the home professionally photo-ready—all while the family continued their day-to-day life.

Once the photos were complete, the family packed up and headed out of town—confident their home was in good hands.

The Marketing Plan

We launched a comprehensive, high-impact marketing campaign to make sure the home stood out from the start:

Exclusive agent preview to over 2,000 San Antonio agents before hitting the MLS.
Mega open house to generate immediate buzz and foot traffic.
Exceptional professional photography by one of our top photographers—capturing every detail and making the property shine online.
Targeted social media campaigns on Instagram, Facebook, and Alamo Heights Trading Real Estate to amplify exposure and reach the right buyers.

The Results

Under contract in just 8 days after going live on MLS
Strong offer secured, giving sellers peace of mind before their twins arrived
Worked extensively with the appraiser, providing detailed comparable data and market insights to support contract price
Successfully met appraisal value, ensuring the lender approved the loan and the sale closed smoothly
Thrilled clients, ready to focus on their growing family without the stress of an unfinished real estate chapter

Summary of Results:

Metric	Outcome
Time on Market	14 Days
Buyer	Qualified and enthusiastic
Staging Turnaround	2 Days
Closing	Remote

Client Satisfaction ⭐⭐⭐⭐⭐

Listing Snapshot

Property: 122 Aylesbury Hill, Terrell Hills, TX 78209

Neighborhood: Terrell Hills, AHISD

Description: Charming 1949 stone ranch on a quiet street, nearly 0.3 acres, 2,287 sq ft. Classic stone exterior and spacious layout ideal for renovation or building new. Generous yard with mature trees and plenty of room to expand. Check-set architectural plans available and can convey.

Client Impact

"Caroline and Susanne took the stress out of selling. They created immediate interest, guided us through every step, and had it sold before our babies arrived. We could not be more grateful."

Google Review

"Caroline and Susanne are AMAZING! We sought their expertise in our home search because we knew they would provide us the opportunity to view properties that would never hit the market and they did not disappoint! Thoughtful, polished, prepared, knowledgeable, connected, and incredibly supportive are just a few words that come to mind for the Park Properties Group. If you’re looking for a team that will go the extra mile, we cannot recommend this duo more highly! 5 stars truly isn’t enough. Thank you both so much for helping us find our dream property!"