Case Study

Our clients were ready for a major life transition — leaving city living for a move to the country — and they were fully committed to doing things the right way. Their Alamo Heights home was one of the most meticulously maintained properties we have ever listed, and the sellers were exceptionally proactive and cooperative.

Even so, the home entered a complex and shifting market. Showings were strong and interest was consistent, but early offers didn’t reflect the true value of the property. This required patience, trust, and a willingness to focus on what we could control: preparation, pricing strategy, and relentless marketing across every channel.

From the beginning, Caroline Decherd and Susanne Marco focused on maximizing buyer confidence and exposure.

Seller Preparation

• Recommended a pre-listing home inspection
• Guided the sellers through targeted improvements and repairs
• Coordinated professional staging and photography
• Ensured the home showed beautifully at all times, with the sellers accommodating every showing

In-Person & Broker Engagement

• 10 open houses over the listing period
• A broker open house to engage top Alamo Heights and central San Antonio agents
• Private previews to maintain visibility within the brokerage community

Strategic Pricing & Timing

As buyer behavior shifted, we advised a data-driven price adjustment at precisely the right moment, aligning value with demand without compromising positioning.