Case Study

107 Ruelle #107A Relocation, Strategic Timing & a Successful Sale Before Year’s End

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The Challenge

Our client had already purchased a new home in a secure neighborhood with our help, and the next step was to sell her condo at 107 Ruelle #107A. Timing was critical. She wanted to move into her new home first and then list the condo afterward — and her goal was clear:

Get the property sold before the end of the year.

Ruelle #107A is a beautifully maintained first-floor condo featuring:

  • 3 bedrooms, 2 bathrooms
  • Open-concept living with a stylish wet bar
  • Spacious bedrooms with ample closet space
  • Thoughtfully updated bathrooms
  • A private outdoor patio
  • Three dedicated parking spaces
  • Desirable location near Ft. Sam Houston and AHISD

It offered tremendous value. But the condo market in this segment can be slower, and we knew we needed a robust strategy to create steady showing traffic and keep the listing top-of-mind.

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The Solution

To position the property in its best light and reach the widest pool of buyers, we executed a multi-layered marketing and exposure plan:

1. Full Preparation Before Hitting the Market

We:

  • Coordinated professional staging to highlight space and flow
  • Scheduled professional photography that showcased its charm and layout
  • Ensured the property was immaculate and inviting from day one
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The Solution

2. Aggressive Showing & Open-House Strategy

We hosted:

  • Seven total open houses
  • broker-only tour
  • private pre-MLS preview exclusively for Phyllis Browning agents

This created early momentum and kept the property circulating among agents and potential buyers.

3. Ongoing Pricing Strategy & Adjustments

Because the condo market required patience, we maintained constant communication with the seller. Over the course of the listing period, we made eight strategic price reductions to keep the property aligned with market conditions and buyer feedback.

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The Solution

4. Navigating an Unrepresented Buyer to Closing

After 153 days on the market, we received the breakthrough:

full-price offer from an unrepresented buyer.

To ensure a smooth and compliant transaction, we:

  • Guided the buyer through every step
  • Ensured all documents were completed correctly
  • Coordinated directly with the title company
  • Managed deadlines and communication on both sides

This created a clear path to an on-time, successful closing.

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The Results

  • Seven open houses + broker tour + private agent preview
  • Eight strategic price reductions to meet the market
  • 153 days on market
  • Full-price offer secured
  • Successfully closed before the end of the year
  • Unrepresented buyer guided safely through the process
  • Client thrilled to move cleanly into her next chapter

And our client shared this wonderful 5-star Google review:

“Loved working with Caroline, Susanne, and Avery to find a home that is perfect for me! They are fantastic to work with and made the buying process so easy, answering all my questions.”

— Client Review

Her joy is exactly why we do what we do.

Summary

Our client’s goals were clear:

  • Move into her new home first
  • List her condo afterward
  • Secure a sale before year-end

Through consistent marketing, persistent exposure, careful pricing adjustments, and ongoing stewardship of the process, the property ultimately attracted the right buyer at the right moment — and for the right price.

101 Paseo Encinal was sold for

$375,000

Over the Bexar County appraisal

$146,000

Above the Zillow estimate

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